Niche award winners Sask Optics were one of my favourite wins at this year’s ceremony, I just knew they would be delighted. Keen to catch up with them; I headed to their Queens Road flagship store to hand them their award in person and get their reaction.

“We are thrilled Emily!” Harpreet Mann tells me as I step through the sun-filled store. “Absolutely delighted! It means so much and in particular that it is for Best Customer Service. That’s something that we of course as a team pride ourselves on and to be recognised in this way is amazing.

“Good customer service is an ongoing relationship that we work very hard to achieve and maintain, including receiving good reviews – all it takes is one wrong move and customer reputation can be lost. We never let that happen!”

Having experienced their customer service first-hand before, I know that they go above and beyond; that it’s personal to them in ensuring that every patient receives the kind of service that they haven’t experienced, certainly in optics, before.

The small yet perfectly formed boutique opticians is home to some of the most sought-after specs in Europe. Stocking a range of niche eyewear they cater to all styles, from classic to contemporary with carefully curated displays from designers such as Barton Perreira and French designers Anne & Valentin to name a few.

The team at Sask Optics say they are dedicated to making the journey smooth, comfortable, and absolutely tailored to patients’ needs. Each customer starts with an in-depth styling consultation, where the team takes time to understand individual visual requirements, lifestyle, and style preferences.

I was impressed with how the expert staff guide you every step of the way with honest and genuinely helpful advice – helping this patient previously step out of her comfort zone to enter an entirely new shape and style to my typical go-to style.

The customer journey continues with comprehensive eye exams, carried out with cutting-edge technology to ensure maximum accuracy. Following this up with knowledgeable staff that prides themselves on finding frames that match the customer not only aesthetically but personally and practically needs. They offer honest, expert advice to each lens choice, whether it’s standard lenses, varifocals, or more tailored individualised lenses for patients’ individual needs.

“Our after care is very important to us. Our patients continue to see us as we offer adjustments, repairs, and even refashion their lenses to keep their glasses looking and feeling great. Then again because they are looking for more glasses; they don’t even consider going anywhere else!”

No wonder the 2024 judges had the hardest time when it came to selecting the Best Customer Service winners!

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